Monday 30 April 2018

Social media, have we gone completely bonkers?

A while ago Facebook changed their algorithm to offer readers more “relevant” content. Facebook believes that the news feed became bloated with irrelevant content. Facebook, along with a team of psychologists believes that the platform should offer more human interaction among its users.

This will have a major impact on businesses that use the platform for business purposes and let's be honest there are groups and pages that really offers very good content, content that can be meaningfully applied to everyday life.

But o dear, now we are faced with an onslaught of posts generated by humans.....o no, but why ??

In the last millennium we have seen major developments in technology, which is a discussion beyond the scope of this post. The sad reality though is that social media platforms did not reach their intended goal of bringing people closer, well by a limited extend. This was recently acknowledged by the CEO of Twitter, but this is hardly even a surprise.

You will know by now that Facebook is experiencing massive problems with the spread of fake news, there are even allegations that Facebook played a major role in the “wrongful” election of Donald Trump, this however still needs to be proven.

The point that I want to bring across is that interaction between users is most of the time everything but social. Facebook is host to a number of groups and everyone can start a group, if you believe or stand for a specific cause then you can start your own group to promote your cause. The idea is to get the attention of like-minded people to help you with your specific cause, however, if you dare to share a different view then you stand a chance to be “ousted” by other group members. Instead of engaging in a meaningful debate the users will use everything at their disposal to manipulate and “bad mouth” you. We often hear about cyber bullying among the youth, but the sad reality is that this “bullying” is also becoming a major problem among adults because with the use of social media we have fallen in this “trap” of discrediting other, fellow users. Why is it so difficult to engage in positive debate to further your point?

Another side of the story is also where one can see the real "characteristics” of people. Social media allows us to express our views but the way you are expressing yourself to other says a lot of your personality and how you deal with specific issues in life. It is a known fact that employers will look at your social profiles to get a better understanding of the type of person who you are.

Unfortunately, a large number of users fall into this trap where they engage and show their true “self” when they differ from you.

Social media gives us freedom, but as with anything in life, it comes with a great deal of responsibility. A responsibility that is truly lacking from a great number of users.

Final Words

So, why is this of any importance? We as users (humans) are always looking for something or someone to blame. We often hear about people complaining about the negative effects of Facebook, as an example. But the irony is that they complain on Facebook about Facebook, OR , and this is an old one, the effects of Television, yet we as users don't realise that the problem actually lies with us.

Stop blaming technology, stop blaming social media, stop blaming fast foods for your obesity.

Take responsibility for life......

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